As a result of the changes, product strategy, development and marketing for the company’s MI and Pro businesses will be managed by separate, dedicated product management teams. Marketing communications for all LOUD brands will be consolidated and managed by a shared support team.
In addition, LOUD says that its worldwide engineering resources “will be scaled accordingly” to complement a more focused product development schedule. The company will also transfer North American sales to a group of independent sales representation firms and consolidate portions of its international sales force.
LOUD Technologies CEO Rodney Olson (pictured) told II: “As a result of our restructuring, LOUD’s pro-audio brands will now be backed by the full force of LOUD’s combined marketing strength.”