The companies will work together to supply interactive communication tools for Denmark's retail sector and conference facilities, writes David Davies. While never.no specialises in interactive video and mobile technology, Comtech Experience A/S is a leading provider of conference AV.
As a result of the new formal partnership, Comtech Experience will deploy never.no technology at conferences to enable visitors to use mobile phones to ask questions in real time. Elsewhere, in retail, Comtech Experience's use of never.no interactive video platform Interactivity Suite will allow store owners to target individual shoppers with customised content on point-of-sale screens.
"never.no is by far the most advanced technology provider in the world when it comes to real-time video interaction, which is why we have chosen to partner with them," said Comtech Experience director Karsten Solaas. "With never.no technology, the mobile phone becomes a remote control in the hands of consumers who increasingly demand content that is relevant to them."
Lars Lauritzsen (pictured), CEO of never.no, told II: "Comtech is blazing a trail in Denmark with high-impact digital and experiential marketing for major brands. Karsten Solaas and his team have shown an Olympic level of energy and enthusiasm for never.no and our interactive marketing platform. We have the highest hopes for telling a number of success stories in 2010."