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Barcelona seeks to become ‘creative home’ of ISE

Bonet: ISE’s presence building ‘lasting, positive legacy’ for city and AV industry

With Barcelona now confirmed as the home of ISE until at least 2025, and the show experiencing impressive visitor numbers, the city is hoping that this is just the beginning of a beautiful relationship. 

“This year, in which the fair is likely to surpass the historic attendance record, having left the pandemic behind, it is time to take a leap forward and make Barcelona the creative home of ISE for many years to come,” said Laia Bonet, deputy mayor of Barcelona City Council.

She added: “Together, Barcelona and ISE will build a lasting, positive legacy for both the city and the audiovisual industry.”

Barcelona has been rated the “sixth most attractive city in the world for entrepreneurs and residents” and the area boasts “a diverse industry that covers the entire audiovisual value chain: content, communication, events, technology, entertainment and media. And the public administration’s support in the sector is decisive,” she continued. “We’re working closely with global events such as the America’s Cup Barcelona 2024, and with innovative projects such as Digital Impact, a digital arts exhibition that we will present in the spring at the Disseny Hub Barcelona.”

ISE means a lot to Barcelona as host city. “It is both a recognition and a boost for Barcelona’s capacities to become a hub for frontline industries, and it is also a key moment for our city to develop and attract new talent, companies and projects. In fact, what ISE represents is what Barcelona wants and needs: a re-industrialisation of the city that fosters quality jobs and initiatives at the intersection of culture, digital innovation and sustainability.”