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ISE 2012 drew visitors from 130 countries

Numbers of Integrated Systems Europe 2012 attendees from Brazil, Turkey, UAE and Russia were all significantly higher than for ISE 2011, the show's organiser Integrated Systems Events has revealed.

One hundred and thirty countries were represented among the 40,869 visitor base at Integrated Systems Europe 2012 – an impressive number, although IBC and NAB, which attract national delegations from state-owned broadcasters, attract even more geographically diverse audiences. Germany and the UK accounted for more than 5,000 attendees at ISE 2012 – a strong recovery from the UK compared with the 2011 attendance.

These were among the findings of a post-show survey of ISE 2012 attendees, revealed by ISE at a press conference in Amsterdam on Tuesday. The country that saw the largest increase in visitors was Brazil – up 80%. As Portuguese speakers, Brazilian AV professionals are less likely than those from elsewhere in South America to visit InfoComm, making them a particular target for ISE’s marketing efforts. Other strongly performaing countries included Turkey (a 50% attendance rise), UAE (45%) and Russia (40%). Visitor numbers declined from Portugal (down 2%) and Greece (a 7% fall). While attendee numbers from the Netherlands rose 14%, this is less than the overall increase of 17%, meaning that the proportion of local visitors fell slightly. In fact, ISE outguns many other related tradeshows in its proportion of non-domestic attendees: at 74%, this is significantly higher than Prolight + Sound (43%), NAB (27%), PLASA (26%) and InfoComm (17%). The overall growth of ISE has won it the accolade of third-fastest growing tradeshow in the world from Expo magazine. This award, announced in January, refers to the 2011 figure – the 2010 show was in ninth place in the corresponding survey.