One hundred and thirty countries were represented among the 40,869 visitor base at Integrated Systems Europe 2012 – an impressive number, although IBC and NAB, which attract national delegations from state-owned broadcasters, attract even more geographically diverse audiences. Germany and the UK accounted for more than 5,000 attendees at ISE 2012 – a strong recovery from the UK compared with the 2011 attendance.
These were among the findings of a post-show survey of ISE 2012 attendees, revealed by ISE at a press conference in Amsterdam on Tuesday. The country that saw the largest increase in visitors was Brazil – up 80%. As Portuguese speakers, Brazilian AV professionals are less likely than those from elsewhere in South America to visit InfoComm, making them a particular target for ISE’s marketing efforts. Other strongly performaing countries included Turkey (a 50% attendance rise), UAE (45%) and Russia (40%). Visitor numbers declined from Portugal (down 2%) and Greece (a 7% fall). While attendee numbers from the Netherlands rose 14%, this is less than the overall increase of 17%, meaning that the proportion of local visitors fell slightly. In fact, ISE outguns many other related tradeshows in its proportion of non-domestic attendees: at 74%, this is significantly higher than Prolight + Sound (43%), NAB (27%), PLASA (26%) and InfoComm (17%). The overall growth of ISE has won it the accolade of third-fastest growing tradeshow in the world from Expo magazine. This award, announced in January, refers to the 2011 figure – the 2010 show was in ninth place in the corresponding survey.