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InstallMarket: six key messages from the conference sessions

The conference sessions at yesterday’s InstallMarket brought together an impressive roster of speakers from across the industry.

The conference sessions at yesterday’s InstallMarket brought together an impressive roster of speakers from across the industry.

In the keynote address, award-winning projection artist Ross Ashton described some of his most exciting projects, and discussed how the technology used to create them has changed over time. While large-scale projectors have changed little over time, media servers have become more powerful, so projects that required a rackful of kit previously can now be managed by a single box.

The other sessions were devoted to discussion of changing markets and technologies across different vertical market sectors: retail, AV and broadcast, education, hospitality and transportation – with a final session devoted to AV-IT convergence. Each panel was moderated by a consultant who specialises in that field, presiding over a panel of integrators.

Some key messages for integrators emerged from across the sessions:

  • Know your customer and their needs. As their requirements become more complex, your depth of knowledge needs to increase. Sometimes, you will have to show them what is possible.
  • Remember that you may have a broader perspective than your immediate customer. For instance, in the hospitality market, hotel owners, operators and guests will have different priorities – you may have to remind your customer of this.
  • Understand the limits of your expertise – and bring in complementary expertise where necessary.
  • Particularly when they are not technical experts, training for end-users on their new system is essential – though it often gets overlooked.
  • As projects grow in complexity and scope, project management and planning become ever more important
  • Establish trust with other the parties in the project – but if you can’t manage this, you may have to bully a little.

We’d like to offer our grateful thanks to all the moderators and speakers for helping us to create such a thought-provoking conference programme. There will be more coverage of InstallMarket in the October issue of Installation.

www.install-market.com

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