The conference will take place at the Amsterdam RAI on 2 and 3 February, enabling delegates to visit the ISE trade show floor from the Tuesday afternoon onwards.
Mike Blackman, managing director of Integrated Systems Events, told II: "No other event in Europe offers as broad a range of digital signage solutions as ISE, and adding this Conference adds a whole new dimension to the eve of the show, as well as to our education offering in general. It underlines the position of ISE not just as a showcase for new technologies, but as a forum for debate and the sharing of intelligence within the European industry."
According to Antoine de Ryckel, the event will explore a wealth of topics relating to Digital Out of Home (DOOH) communication: "What display technologies are available? What kind of network do you need to supply them with content? Which locations are right for a particular message? And, above all, how do you ensure you will get a rapid and significant ROI? These are the issues that will be discussed by our expert speakers and panellists at the ISE Conference."
The list of speakers will encompass the entire "value chain" of advertising revenue-based DOOH media, including network operators, creative consultancies, media agencies, location owners, local authorities and brands. The full Conference programme will be finalised during the third quarter, with registration to open shortly thereafter.