KEF and AWE Europe – the UK distributor of KEF loudspeakers into the CI channel – have released details of the KEF Certified Professional – Gold Level Installer programme.
The new scheme will see AWE and KEF work together to identify the 50 leading installers, and will then invite them to be recognised as KEF Certified Installers. As part of this agreement, installers will be part of an exclusive group with access to the award-winning T Series and other exclusive benefits. In addition, KEF will offer its seal of approval to these installers fitting other KEF products, ranging from the CI Series to the KHT home theatre series.
Stuart Tickle, managing director of AWE, commented: “We are working with KEF to create a strong installer base that are keen to represent the KEF brand by becoming a certified professional. We anticipate that these specialists will come to understand the KEF technologies fully and will be excited about the opportunities this programme brings. The point of this programme is to have a selection of companies who represent the values of both KEF and AWE. By getting involved with this programme, we are making an investment to bring KEF installers the best service possible.”
This new programme is accompanied by a charter for installation, which details the specific criteria that must be met by the installer, KEF and AWE. The two companies will encourage installers to meet these criteria by ensuring that they comply to various standards. Membership to the group ensures dedicated KEF and AWE support, exclusive access to selected KEF products, and additional discounts, marketing and training.