Specifi, the AI-enabled software and project management platform for AV integrators, has announced a strategic partnership with Masimo’s consumer audio brands. It brings a wide range of Masimo’s audio products, including Bowers & Wilkins, Classé Audio, Denon, Definitive Technology, Maranta, and Polk Audio, directly to the Specifi platform.
The news of the Masimo partnership follows closely on the heels of Snap One joining Specifi just last month. This new collaboration strengthens Specifi’s commitment to provide US dealers with a comprehensive product offering.
With the addition of the Masimo portfolio, Specifi – based in Northern Ireland – boasts partnerships with three key suppliers in the United States market: Snap One, Pioneer Music Company, and Masimo. Dealers also have access to over 250,000 products on the Specifi database.
“We are thrilled to partner with Masimo, further expanding our product selection and empowering dealers to deliver exceptional customer experiences,” said Joe Lautner, vice president of strategy, Specifi. “Masimo represents some of the greatest audio brands in the industry and now it’s easy for Specifi users to quickly place them in their system designs, complete with pricing, imagery, and specifications.”
