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delayMirror to debut at ISE

Digital signage company ComQi - formed through the merger of EnQii and Minicom Digital Signage - has an interesting new development lined up for ISE.

Making its European debut at ISE will be ComQi’s delayMirror. delayMirror is a ‘video mirror’ that provides a continual delayed video feed which allows shoppers to see themselves as they were three seconds ago. It allows the shopper to twirl and see the clothes they are wearing from all angles in a dressing room. In addition to being a great way of trying on new clothes, according to digital signage company ComQi, it is also a fun in-store experience that shoppers cannot get online or via any other medium.

“delayMirror is an interactive solution powered by ComQi’s EnGage Platform,” said Max Stevens-Guille, ComQi’s Chief Technical Officer. “When you look at yourself in the delayMirror it is almost as if you were looking at someone else – a digital doppelganger. They look like you, dress like you but they are doing what you did a few moments ago. delayMirror provides a magical experience for shoppers.”

delayMirror was developed by ComQi in conjunction with John Paul Bichard of Creative Advisor Group – a spin-off of the Interactive Institute Stockholm – where it was invented. It is fully integrated with ComQi’s EnGage platform and is available worldwide immediately.

ComQi will also be showing other ‘interactive connected experiences’ at ISE 2012.