Core Brands and Gefen have announced that, effective immediately, Gefen will join the Core Brands portfolio of solutions offered to its residential and commercial integrators and installers network.
“As a leader in digital connectivity and innovator of AV signal processing solutions for commercial and residential applications, Gefen is a natural addition to the existing portfolio of Core Brands solutions,” said Core Brands President Joe Roberts. “Backed by an incredible heritage of ground-breaking practical innovation, Gefen provides intuitive connectivity products and solutions that bridge the gap between rapidly advancing technology and real-world applications. All of us at Core Brands look forward to collaborating with the Gefen team to become even stronger, well-rounded industry leaders. The incorporation of Gefen into the Core Brands family is going to expand the range of options we offer our customers and make it easier for them to transact more of their business through a single solutions provider.”
Gefen president Tony Dowzall added: “Our two companies know each other well and complement one another in many important ways, both in terms of key industry verticals and common sales partners. This really is a perfect fit of philosophies, culture and values that are focused on a shared mission, delighting our customers with exceptional service and solutions.
“In addition, because we will be part of a larger company with a greater amount of functional leverage, we will be better able to serve our customers at an even higher level.”