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AVIXA joins International Hotel Technology Forum

Organisation looks to promote AV solutions in hospitality through participation in the International Hotel Technology Forum (IHTF) and 30-minute session chaired by CEO David Labuskes.

AVIXA has announced its participation in the IHTF, which takes place 15-17 May in Mallorca, Spain. 

The Forum aims to tackle the most pressing issues facing the industry with a line-up of interactive experiences, workshops, debates, roundtables, case studies, and interviews. As part of its strategic effort to increase awareness of AV solutions in a variety of markets, AVIXA will host a session with executives in the hospitality sector, chaired by David Labuskes, CTS, CAE, RCDD, chief executive officer of AVIXA.

The 30-minute session – titled ‘Audiovisual Experiences in Hotel Design’ – will demonstrate how immersive audiovisual and control technology can elevate a brand and deliver real value to customers and the business.

“We see audiovisual technology having huge potential in the hospitality sector,” said Labuskes. “The tourism industry is realising how integrated experiences can enhance offerings and help organisations to stand out from the rest. We are excited to engage with hoteliers at IHTF as proud sponsors of the event, and we hope to show them the outcomes that can be achieved with AV through real-world examples and a discussion of best practices for integrating audiovisual experiences into hotel design.”

Labuskes will be joined by Bill Lally, president and COE of Mode:Green, and Darrin Hubbard, chief information officer of Six Senses Resorts. They will explore the role of AV technology at Six Senses Resorts’ planned Ibiza resort, as well as at other Six Senses properties around the world, and in hospitality environments in general. 

The panel will discuss the latest AV technologies and control solutions for creating exceptional hotel experiences, and the need for proper planning, design, and execution to ensure the AV experience matches the hotel’s requirements. In addition, the session will examine how the careful selection of AV and control technologies helps ensure reliability, serviceability, and simplicity, and elaborate why working with designers and architects in the early phases of a project will maximise the experience and minimise intrusion on the overall interior design.