Audio-Technica has appointed AVenger Electronics and FVC as its official wholesale partners for the Gulf Cooperation Council (GCC) region, covering its commercial product portfolio.
The agreement is intended to broaden availability of Audio-Technica’s conferencing systems, wireless microphone technology, installed sound products, networked audio solutions and commercial audio accessories across the region. AVenger Electronics and FVC will distribute the products to systems integrators, consultants, resellers and end users through their existing channel networks.
Akhil Raphael, sales director, Audio-Technica Middle East, said, “The GCC region continues to be a key growth market for Audio-Technica’s commercial solutions, driven by increasing investment in the corporate, education, hospitality, government and entertainment sectors. We are delighted to welcome AVenger Electronics and FVC as our wholesale partners. Both organisations bring strong market knowledge, established channel relationships and a shared commitment to delivering value to customers. Together, we are well-positioned to expand access to Audio-Technica’s commercial audio solutions across the region.”
Joseph Rebero, general manager, AVenger Electronics, added, “Audio-Technica is a globally respected brand with a rich heritage in commercial audio. We are proud to be appointed as a wholesale partner for the region and look forward to leveraging our distribution expertise, technical capabilities and partner ecosystem to make Audio-Technica’s commercial solutions more accessible to the market.”
Cristo Varghese, business unit head – pro AV, FVC, added that Audio-Technica’s reputation for quality and reliability aligned with the distributor’s own approach to its channel partners. He said: “We are excited to partner with Audio-Technica and add its commercial audio portfolio to our offerings. We look forward to supporting the growth of the brand across the GCC and helping customers create communication and collaboration experiences.”
As part of the partnership, channel partners across the Middle East will have access to Audio-Technica’s commercial audio range, along with technical support and training resources.
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