From June 1, Atlona will be holding its very own virtual trade show in the form of AtlonaComm 20.
Offering a month-long virtual trade show experience via the Atlona website, AtlonaComm 20 will offer a complete schedule of product showcases, training and education sessions, and personalised meeting opportunities for customers, partners and other visitors. Atlona launched the initiative to provide the market with an opportunity to connect with the company following the cancellation of all upcoming trade vents due to the coronavirus pandemic.
“We wanted to provide guests with a tradeshow experience that closely resembles the experience of being there,” said Ilya Khayn, CEO, Atlona. “We took a proactive approach in creating a virtual, interactive event to share our latest innovations, deliver webinars, and meet one-on-one with customers, partners and peers. This is about thinking outside the booth, and finding alternative lanes to drive meaningful engagement.”
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The AtlonaComm 20 schedule will offer flexibility across time zones so that industry professionals are served worldwide. This includes providing regional Atlona resources from APAC, EMEA and the Americas across specific time periods each day, and scheduling webinars in alignment with regional interest and availability.
Atlona will announce specific plans around AtlonaComm 20 product introductions, trainings, and meetings closer to the event, with instructions for booking webinar seats and scheduling one-on-one visits with Atlona representatives.
Khayn anticipates that the month-long duration will invite repeat visits and more thoughtful, detailed interactivity than what is possible at a traditional in-person event.
“Tradeshows remain our greatest opportunity to meet with customers and partners from around the world in one location over several days,” added Khayn. “We intend to apply what we have learned over many years to a virtual platform that offers relaxed pacing, flexible scheduling, and detailed insights into Atlona’s latest commercial and residential AV innovations.”