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Adder and Lund Halsey announce Middle East distribution partnership

Adder Technology and Lund Halsey have signed an exclusive distribution deal that sees the control room furniture company become Adder’s sole distributor in the Middle East.

Rob Parker, operations director at Lund Halsey, commented: “Over the past few years we have noticed an active requirement for KVM solutions amongst our clients and in project specifications. This alliance with Adder ensures that we are able to meet those needs with a high quality, respected product and supply a complete solution.”

Jamie Adkin, strategic sales manager, EMEA, Adder Technology said: “Lund Halsey has an excellent reputation and strong customer relationships with the leading system integrators in our target markets, making it an ideal partner. We are delighted to be working with the company and realising the potential that the Broadcast, Control Room and Security industries present in the Middle East.”

Parker added: “There is a great deal of synergy between our two companies in terms of the quality of our products, our philosophy and culture. In addition, both companies manufacture their products in the UK which is something that customers in the Middle East really value.”

“The partnership ensures that we are not only able to work with the Adder technical team to come up with solutions where there is a definite need for KVM, but can also proactively engage with customers and prospects who are likely to have a KVM requirement. This is particularly true for the AdderLink Infinity Matrix which is a unique, powerful and cost-effective alternative to generic, point-to-point KVM products.”