Throughout 2013, the Amsterdam Metropolitan Area will be home to many special celebrations. Besides marking the 400th anniversary of Amsterdam’s canals, many iconic institutions will also commemorate special jubilees. This fortunate coincidence will allow Amsterdam Marketing to draw special attention to the Amsterdam Metropolitan Area throughout the entire calendar year, promoting festivities that will further strengthen the image and attractiveness of the region. In doing so, a varied programme will appeal to many different audiences – young and old, visitor and resident, passer-by and investor.
The jubilee organisations will work to connect the rich history of the city with the activities of modern Amsterdam in 2013. Of the extensive programme of festivities, ten key icons are at the core.
400 years of Amsterdam’s canals
2013 marks the 400th anniversary since construction began on Amsterdam’s world renowned Canal Ring. Because of this anniversary, and also celebrating the Canal Belt’s acceptance as a UNESCO World Heritage Site in 2010, various activities will be organised on and around the canals throughout 2013.
Following years of extensive renovations, the Rijksmuseum will reopen its doors to the public on 13 April 2013. Once again, its world famous examples of Dutch art and beyond can be shared with art lovers from home and abroad.
125 years of the Concertgebouw
The world famous Concertgebouw, the concert hall on the Museumplein, is visited by more than 700,000 music lovers each year. Throughout 2013, both online and in and around the building, you can relive its former glories via audio and video segments. Additionally, a number of live performances will be beamed to external locations throughout the city, to be shared with Amsterdam’s residents and visitors.
125 years of the Royal Concertgebouw Orchestra
The renowned orchestra will celebrate its 125th anniversary with a world tour with 48 concerts which takes place on six continents. And besides visiting 30 cities around the world during 2013, the orchestra is scheduled to perform at 70 ‘home’ concerts. What’s more, the Royal Concertgebouw Orchestra will take pride of place at the popular Prinsengracht Concert in August 24.
175 years of Artis Royal Zoo
Artis is not only a famous zoo, but also a playground, a back garden and a park for families. The zoo can be experienced in many ways, and during its special anniversary year it will be more colourful than ever before, as thousands of flowers will bloom throughout the entire park.
150 years since the abolition of slavery
On 1 July 2013, it will be exactly 150 years since Dutch slavery was abolished in the former colonies of Suriname and the Dutch Antilles. The Stichting Herdenking Slavernijverleden will partner with the City of Amsterdam to program a national commemoration on this date. This will connect the present with the past and provide an opportunity for various institutions and groups to celebrate freedom.
100 years of the Frans Hals Museum
To mark its centenary, a jubilee exhibition will present 50 key masterpieces by the Dutch painter Frans Hals, surrounded by paintings by peers such as Rembrandt, Rubens and Titian. During the centenary year, the museum will also present a new permanent multimedia exhibition.
The Netherlands and Russia in 2013 / Hermitage Amsterdam
2013 is also a special theme year, celebrating close ties between Russia, the Netherlands and Amsterdam. Ever since the Golden Age, the two countries have been important partners in trade. Moreover, Tsar Peter the Great was so inspired by Amsterdam’s canals that he began the construction of St Petersburg. Later, in the 19th century, one of the daughters of the Russian Tsar married a member of the Dutch royal family. In 2009, this special international relationship was cemented with the opening of the Hermitage Amsterdam, and during 2013, the museum will host a major exhibition dedicated to Peter the Great.
225 years of Felix Meritis
Opened in 1788, Amsterdam’s most affluent citizens who shared an interest in art and science were keen to visit this icon on the Keizersgracht. It became a true Temple of Enlightenment, and was a home to literature, science and music well into the 19th century. Today it is a meeting place for art, culture and science from a European perspective. As of April 18, to mark its special anniversary, the building’s unique Observatory will once again be open to the public, with visitors invited to enjoy guided tours of the roof of this iconic canal house.
40th anniversary and the reopening of the Van Gogh Museum
Due to renovation The Van Gogh Museum Collection is on view at the Hermitage Museum until April 25 2013. On May 2nd the Van Gogh Museum will open its doors at its customary location on the Museumplein. In 2013 the Van Gogh Museum will celebrate its 40th anniversary with the major anniversary exhibition Van Gogh at work, over 200 works offer insights into the fascinating creation process behind Van Gogh’s paintings and drawings.
Besides the many activities on and around the canals, new initiatives will be presented, such as 24H Amsterdam – during which different areas of the city will be showcased for a whole 24 hours. Also, in the autumn of 2013, Chambres des Canaux will be unveiled – a direct link between the past and the present by means of a high profile exhibition of contemporary artists, hosted in and inspired by various canal houses. This extensive programme has been made possible by various partners, such as KLM Royal Dutch Airlines.