British audio-visual company B-Tech, which is celebrating its 40th anniversary this year, has launched a new subsidiary company in Spain, B-Tech International (Iberia).
Barcelona-based B-Tech International will complement the company’s existing retail distribution for the Iberian peninsula, and will cover the whole of Spain including the Balearic and Canary Islands, as well as Portugal, Andorra and northern Africa.
Its new Spanish arm follows on from B-Tech’s other, already established, European subsidiaries in Belgium and Germany.
B-Tech International’s new warehouse will be used to stock the full range of products available under the B-Tech umbrella including the Mountlogic, Ventry, Bib, System 2 System V and Pro-Install ranges. It will also offer same day dispatch for orders placed before 3pm.
General manager Paul Haggarty (pictured, left) will head the new company, with director of sales, Andreu Aguilar (pictured, right), and sales manager, Montse Baena (pictured, middle) reporting directly to him.
“The Iberian peninsula has long been one of B-Tech’s strongest markets outside the UK, although admittedly nearly all sales have been on the retail front,” commented Haggarty. “After extensive research, we took the decision to establish our own office and warehouse there to serve the professional market as the feedback we had showed there was clear demand for our products.”
“Despite the uncertain economic times, B-Tech has continued to invest in Spain to build upon the success we have already seen there,” added Group CEO and owner, Matt Bennett. “Our retail sales have grown year-on-year despite the contraction of the retail market, but this has been particularly helped with the updated Ventry range of mounting solutions with POS units.”
B-Tech Iberia already has a full line-up of stock from all its ranges, including the recently-launched BT8310 Video Wall Mount.
