Sennheiser has expanded its headquarters in Wedemark adding a new 7,000sqm Innovation Campus for development and marketing of new audio solutions. The ground floor also includes a theatre and the first Sennheiser flagship store in Germany, which enables customers to gain hands-on experience of the brand and its products.
“With our new Innovation Campus, Sennheiser now has the biggest and most modern centre for innovation in the entire audio industry,” explained CEO Dr. Andreas Sennheiser. “We have created the space to develop innovations that are targeted even more directly at the customer. This is apparent not only in the building’s architecture but also in a new way of working. Ground-breaking ideas are created in cross-functional, international project teams that take pioneering audio solutions all the way to the customer. And our passion for audio technology can be experienced by everyone who visits our Flagship Store.”
Lower Saxony’s Minister for Economic Affairs, Labour and Transport, Olaf Lies, commented. “This is an impressive new facility and I am very pleased to see this clear sign of the company’s commitment to its headquarters in Wedemark. The sustained success of Sennheiser electronic is not down to chance, but is the result of entrepreneurial action that is alert to every change in customers’ needs and in the markets and which responds to these changes wisely and courageously. The new Innovation Campus is Sennheiser electronic’s answer to the challenges of the 21st century. The Campus offers state-of-the-art working conditions and will therefore not only attract expert specialists but will also create the foundation for ingenious product innovations.”
The 200-seat theatre on the ground floor has an exterior design inspired by Sennheiser’s MD 421 microphone. “This theatre is primarily used to test and complete our stage products and to provide space for events in our large international Sennheiser network,” explained Andreas Sennheiser. “We are also in discussion with the University of Music, Drama and Media Hannover (HMTMH) concerning further opportunities for usage. We have maintained an excellent partnership with the HMTMH for 10 years now. One idea is to use this auditorium to provide a forum for young people who are just starting out on their artistic career – for example by offering regular concerts in which we can introduce these artists to the public.”
