Gonher Group has become the exclusive distributor in Mexico for the products of the German pro audio brand HK Audio with immediate effect. The new distributor says it has experienced sales professionals for pro audio applications within both its Audyson and Gonher Pro divisions.
The Gonher Group is a group of companies that, for the last 70 years, has created and distributed auto parts and high-quality chemical products to Mexico, the United States, and the rest of the world. But more recently it has set up divisions specialising in distributing other types of technology, including pro AV.
Jorge Gonzalez, director general of Gonher, said: ‘We are delighted to add HK Audio’s impressive product range to our extensive portfolio. HK Audio already has a good presence in Mexico and we plan to take the brand to an even higher level. We feel that Gonher is best-placed to help drive uptake of the brand in the Mexican market and we look forward to introducing our clients to the sonic capabilities of this amazing brand.”
Sean Martin, ISM Americas at HK Audio, added: “Gonher’s pro audio pedigree in Mexico is unequalled. HK Audio is excited to be partnering another North American giant, providing the market penetration and development the HK brand and its customers in Mexico demand.
“To underline our commitment to the Mexican market and minimise disruption, after 23 years great service in building the HK Audio brand, it is important to acknowledge the excellent role that (another distributor) HiTech has played. We are therefore pleased to announce that HiTech will continue to serve their HK Audio customers within the new HK/Gonher distribution set up.”
