A Taiwanese cinema has become the first in the world to install LG Electronics’ LED Cinema Display technology, also featuring Dolby Atmos immersive audio.
In collaboration with Taiwan theater chain, Showtime Cinemas, the theater is also the first in the market to completely replace the projector with LED technology.
LG and Dolby Laboratories collaborated to integrate Dolby’s Integrated Media Server (IMS3000) with LG’s innovative LED Cinema Display. Dolby’s IMS3000 allows movies to play in full Dolby Atmos to produce a wide soundstage that surrounds the audience by projecting sounds corresponding to the movement and position of objects on the screen.
At 14 meters wide and seven meters high, the LG screen is designed to produce finely-detailed 4K images on a scale rarely seen. Unlike conventional digital projectors, LG’s system ensures optimum picture quality across the entire surface without any distortion.
“Our intent is to elevate the movie-going experience beyond what consumers have become accustomed to,” said Paik Ki-mun, head of the Information Display business unit of LG Electronics Business Solutions Company. “We’re confident that the advanced technologies behind LG LED Cinema Display and Dolby solutions will grow our share of the growing LED cinema market.”
“We are excited about our collaboration with LG Electronics to bring our combined expertise to moviegoers in Taiwan,” said Jed Harmsen, vice president of cinema and content solutions at Dolby Laboratories. “With the lifelike images created by LG’s LED Cinema Display and the immersive audio delivered by Dolby Atmos, moviegoers will be able to enjoy an elevated and thoroughly captivating cinematic experience.”