Florence-based Powersoft, a world leader in amplifiers for the professional audio market, has extended its Crew Nation charitable contributions until the end of 2020, following a successful three-month campaign. Since pledging to donate 5% of the proceeds from the sale of its touring amplifiers to the global relief fund for live music crews, Powersoft has raised €48,437.
Nurit Siegel Smith, executive director of the Music Forward Foundation – the charitable 501c3 organisation that administers and powers the fund – was full of praise for the substantial contribution already received from Powersoft.
“We are amazed by the incredible pledge Powersoft made toward the Crew Nation fund and for the crew members who are the backbone of the live music industry,” she said. “Live music inspires millions around the world, but the concerts we all enjoy wouldn’t be possible without the countless crew members working behind the scenes. Their pledged donation will be instrumental in ensuring our crew members are taken care of during this intermission so they will be ready to work and enjoy the show with us.”
The Crew Nation fund was originally kickstarted by Live Nation’s $5 million donation, which was followed by the promoter committing to match the next $5 million given by artists, fans, and employees. So far, superstars such as Coldplay, Miley Cyrus, Metallica, John Mayer, and many more have shown their support and donated.
“We want to continue supporting crew members during this extended intermission,” said Powersoft’s brand, communication and trade marketing manager, Francesco Fanicchi. “We have many friends who have lost work this year due to the impact of the pandemic and we want to be at the forefront in supporting them. As an audio company that was born with touring products, we have a responsibly towards our community.”
