Italian amplifier manufacturer and pro audio specialist Powersoft is donating five per cent of all touring product profits to Crew nation, a charitable fund set up to provide relief to live music crews around the world.
The fund – powered and administered by charitable 501c3 organisation, Music Forward Foundation – has been kickstarted by Live Nation, which has contributed an initial $5 million and committed to match the next $5 million given by artists, fans, and employees. So far, artists such as Coldplay, Miley Cyrus, Metallica, John Mayer, and many more have shown their support and donated.
Powersoft has pledged to donate five per cent of the proceeds from all of the touring amplifier platforms sold between July 27 and October 15 to Crew Nation. The Powersoft campaign that will follow is based on the key concept that ‘behind every show stands a great live music crew’, to underline the importance of the people behind the scenes of the shows that are so important to so many.
Powersoft’s brand, communication and trade marketing manager, Francesco Fanicchi, said: “As with every person involved in the industry, we know how difficult the last months have been for professionals in the live event industry; in particular the touring and venue crew who are completely dependent on live shows to survive. “We spent time in doing research to find the right organisation to partner with, and eventually we came to realise that Crew Nation would be the perfect channel. Although It is difficult to make any assumptions on sales levels during this period, we will use our marketing capabilities to promote this operation to industry professionals in the hope that we will raise a significant contribution to Crew Nation.”
“We greatly appreciate Powersoft extending a helping hand to the touring and venue crews who depend on shows to make a living,” said Nurit Smith, executive director of the Music Forward Foundation. “Their pledge will go a long way to assist Crew Nation in its mission to support and provide grants for these backstage staff who are struggling the most during these difficult times. Together with partners like Powersoft, Crew Nation can ensure that the live community has the support it needs.”
You may also be interested in:
- Guernsey music venue St James reopens after Channel Island declared COVID-free
- ‘It was great to be back’: Inside the world’s first post-lockdown arena concert
- ‘Hardest hit markets will see strongest growth in 2021’: AVIXA exec responds to biz report
- Global AV biz to shrink by $20 billion in 2020 says market report
- Touring industry comes together launch COVID-19 working guidance
Fabrizio Romano Bolzoni, sales manager, rack amps, added: “As an Italian company, we feel at the forefront of this unprecedented situation. We want to make ourselves engines and promoters of commendable initiatives to support the people in our sector, and we asked our worldwide sales networks to promote this initiative as much as they can, in order to raise awareness for something that is really impacting the live music industry.”
Please visit https://www.livenationentertainment.com/crewnation/ to donate or buy merchandise to support the cause.