The Star Performing Arts Centre in Singapore features more than 100 digital screens to provide broadcast-quality signage. X2O Media software is at the heart of the signage at Singapore’s latest arts venue — The Star Performing Arts Centre. The software platform drives information to more than 100 digital signage screens across the nine-storey, state-of-the-art complex, including broadcast-quality live events streaming, wayfinding capabilities, upcoming event promotions, and dynamic meeting room information.
The Star features a collection of performance and event spaces, including The Star Theatre, a 5,000-seat auditorium designed by Artec Consultants; The Star Gallery, a 770-sqm multipurpose hall; The Star Terrace, a 300-seat outdoor amphitheatre; The Star Loft, a rooftop reception area; and supporting ancillary studios.
“With a new structure as revolutionary as The Star, we needed a digital signage system equal to the task of delivering diverse content and live streaming to multiple screens, all while seamlessly integrating into our existing network,” said Jack Ho, chief operating officer at The Star PAC. “The X2O Media platform’s flexibility, broadcast-quality graphics, real-time communication, and central management tools made it the obvious choice for our requirements. We are also able to repurpose content easily to fulfill a series of other functions, such as wayfinding signs and the promotion of upcoming events, making the installation a complete, multipurpose solution that satisfies the diverse needs of our centre.”
When an event is taking place, the digital screens across the complex display broadcast-quality live streaming. In addition, freestanding totem displays add ticket information and video previews of upcoming events in the auditorium and other spaces within the complex. Furthermore, the facility-wide digital signage system offers wayfinding navigation for guests and dynamic meeting room information. The solution also delivers content to The Star Terrace, an outdoor amphitheatre where patrons can catch live performances directly from the large LED screen.
The unique deployment takes advantage of X2O’s powerful content management tools, allowing the end user to operate the entire system both locally and remotely via VPN, as well as enabling different users such as graphic designers or event planners to manage their relevant content.
Built using the HTML5 standard, the software allows users to create rich media channels quickly and easily — featuring HD video, 3D animations, charts and graphs, and links to live data sources — and publish those channels across desktop PCs, smartphones, tablets, and digital signage displays.
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