White Light has continued its association with leading London department store Selfridges by providing production support for its Astrolounge, which has been created as part of the store's Christmas celebrations to provide customers with "cosmic gifts" and "out-of-this-world" experiences.
Located on the Oxford Street store's ground floor, the Astrolounge incorporates an other-worldly, cosmic theme and allows customers to experience a range of mesmerising psychic experiences, such as astrology, aura photography, Tarot readings and workshops.
The idea of the Astrolounge came from the Selfridges creative team who devised ‘Journey to the Stars’ as the overarching theme for this year’s installations. It was then the task of their visual projects team to design a set-up which would embody this. Once a concept had been decided, the team approached White Light (WL) to make it a reality.
Richard Stirzaker, White Light’s project manager, commented: “The brief given to WL was to create an installation that covered the entire ceiling with Edison filament bulbs. The desired effect was to get these to frequently dim at different speeds to create a seemingly random pattern of glowing stars”.
In order to achieve this, White Light spent three days working on site at Oxford Street. Stirzaker explained: “We had quite a large space to cover in the room so we had to plan in detail to ensure we designed the correct infrastructure to support such a custom design. Therefore we used 600 filament lamps in order to create the mesmeric effect required and make the entire experience of entering the Astrolounge as immersive as possible”.
Along with working on the Astrolounge, White Light supplied the lighting for Selfridges’ main Atrium display.
Stirzaker commented: “The Astrolounge marked the sixth year we have worked with Selfridges on their Christmas celebrations. It is always an exciting project for WL as it allows us to fully draw on all of our resources and expertise”.