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ProSource to feature American Lighting kit in its Dallas showroom

Proluxe line will feature in Lighting Technology and Learning Center, in 2021

ProSource, the largest audio, video, and integration buying group in the United States, has announced that it will feature vendor partner American Lighting’s Proluxe line of specification-grade linear and task lighting products at its Lighting Technology and Learning Center at the Dallas Market Center, set to open in Q1, 2021.

American Lighting’s Proluxe line is geared towards the custom integration market, with product exclusives only available to custom install channel dealers. The line includes a wide range of flexible LED strips, matching innovative profiles, and interior and exterior lighting for high-end residential spaces, retail environments, hotels, and restaurants. Proluxe products can be fully integrated into any control system through the DMX protocol. The technical support and quotes team, and layout service and control system experts can walk any installation team through the design, specification, integration, and build-out process.

“Our products are the result of innovation, research, and attention to detail,” commented Jennifer Kirkpatrick, national sales manager, residential lighting at American Lighting. “They light the most prestigious spaces and architectural works of art, create atmospheres, and arouse emotions. With over 30 years of experience developing and engineering LED products, our passion for technology and design drives us to deliver products that allow people to perform at their best.”

The customised Lighting Technology and Learning Center was designed by David Warfel and Mark Langston, both of Light Can Help You, and will feature multiple residential rooms showcasing smart home systems and devices for the benefit of ProSource members.

“We are very excited to display our team’s favourite Proluxe products and the brand’s latest offerings in the Lighting Technology Learning Center,” said David Warfel, chief evangelist at Light Can Help You. “Jennifer, Ben, and Proluxe continue to be strong supporters of ProSource dealers and we are grateful for their partnership. Their linear product offering is increasingly extensive and provides solutions we use regularly in our design work.”