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PROLIGHTS appoints Modern Elektronik as Turkish distributor

Distributor expanding into lighting, utilising PROLIGHTS' technical expertise

PROLIGHTS has named Modern Elektronik as its distributor in Turkey. Modern Elektronik, which has over 36 years of experience in the market – primarily audio solutions – is now expanding into lighting, utilising PROLIGHTS’ technical expertise and “outstanding support” to grow in this sector.

“We decided to approach PROLIGHTS as they too are rapidly expanding and offering high-quality products with features that align with our customer’s requests”, said Erkan Işıksel, Modern Elektronik’s managing director. “We were very impressed with their fixtures like the incredibly popular EclPanel TWC, the EclProfile CT+ and many other products they have recently released. We can’t wait to start showing them to our customers!”

For Paolo Albani, international sales manager at PROLIGHTS, this represents a great milestone for the company: “Turkey is an important market for our brand, and we are sure that we have a huge growth potential there. That’s why we are thrilled to work with a distributor like Modern Elektronik, who purposely work with fewer brands, so they can give their upmost focus and support to them”.