3LR Lighting Ltd, representative for leading international manufacturers of architectural, film, entertainment and broadcast lighting and control, has been appointed sole UK manufacturer’s representative for Italian exterior architectural lighting manufacturer Griven.
3LR will work closely with Allison Rose, Griven’s UK business development manager, to increase brand awareness and drive new specifications across the region. Particularly renowned for its coloured light solutions, Griven’s range perfectly complements 3LRs existing brand portfolio, dovetailing neatly with its interior lighting and control products from ETC and Rosco.
“We were attracted to Griven by its reputation for fixture quality, exceptional optics, and the highest level of colour consistency and uniformity over time,” said Matthew Lloyd, 3LR managing director. “The products are designed and manufactured in the company’s factory in Italy, and exhibit the innovation, flair and emotional link to lighting that we value highly at 3LR. Griven share our determination to deliver exceptional customer service and are able to offer customisation across and beyond their product range. We look forward to working closely with Allison to enhance the brand’s visibility in the UK.”
Griven CEO, Luca M Meinardi added: “We are very happy with this agreement and are confident that the development of this partnership, with such a renowned and professional company, relying upon the close presence and direct support of Allison Rose, will allow us to further consolidate our business in the UK.”