The global market for video bars grew in 2024, with a total annual value of $1.39 billion, up from $1.25 billion in 2023, according to the latest Collaboration Bars Global Market Overview from Futuresource Consulting.
“Video bars have undergone a quiet transformation” said Scarlett Woodford, head of collaboration at Futuresource Consulting. “They’ve shifted from basic peripherals to powerful all-in-one systems, which now form the nucleus of the modern hybrid meeting room. This isn’t just about convenience. It’s about enterprises demanding smarter, simpler infrastructure that works out of the box.”
In 2024, Android bars made up nearly half of all global video bar volumes, yet accounted for 68% of total market value due to their higher average selling prices. Futuresource expects the Android trend to accelerate across 2025, following the rollout of Microsoft’s Device Ecosystem Platform (MDEP). MDEP is streamlining the development of Android bars and has already been adopted by brands that include Barco, Jabra, Lenovo, MAXHUB and Yealink.
“Microsoft’s support for Android development through MDEP is a clear signal to the market,” added Woodford. “The tech giant is building the foundations for broader innovation and faster product cycles in the all-in-one category.”
As organisations reassess their approach to hybrid workspaces, demand is increasingly centred around meeting rooms for four to six people, says Futuresource. These are spaces where video bars are good enough to handle most conferencing needs, which is reflected in new high-end models. These include Jabra’s PanaCast 40 VBS and Poly’s Studio X72, combining camera, microphone and compute into compact form factors.
This shift is influencing pricing too. While half of all video bars sold in H2 2024 retailed under $1,000, premium Android models are seeing growing uptake, especially in North America and EMEA.
Logitech remains the largest vendor, accounting for 24% of global volumes and 21% of market value, thanks to continued momentum from the Rally Bar and MeetUp 2. Poly, Yealink and Jabra follow, each leveraging their own ecosystem strengths.
Yet the market remains fiercely competitive. Futuresource data shows a 10% increase in unit volumes from H1 to H2 2024, but vendors are fighting for share in a crowded field. Some ODM/OEM partners, especially lower-cost vendors, have seen diminished appeal due to aftersales service challenges and support burdens.
Futuresource forecasts show the video bar market will grow steadily, with volumes projected to reach 1.9 million units by 2029. Asia Pacific and China are expected to lead in growth, driven by new deployments in developing economies and the expansion of domestic vendors.
