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Midwich acquires UC company for DACH region

Group adds division of Hamburg-based eLink Distribution AG

Midwich Group, via its German based AV distributor, Kern & Stelly Medientechnik GmbH, has acquired the unified communications division of Hamburg-based eLink Distribution AG.

eLink provides audio-visual communication and network solutions to trade customers in Germany, Austria and Switzerland (DACH region), and is renowned for its technical support and expertise. The business is an established value-added distributor of leading manufacturer partners such as Poly, Lifesize, and DTEN.

eLink also acts as the distributor and master agent for Zoom Video Communications, Inc licenses in the DACH region. Existing customers of Kern & Stelly and eLink, will now have access to the Zoom portfolio, including licenses and Zoom recommended hardware.

eLink’s 30 employees and 20 manufacturers will further expand Kern & Stelly’s expertise in the UC sector. The founders and directors of eLink, Roman Klinke and Daniel Ebeling, will lead the newly formed UC competence centre at Kern & Stelly.

“With the acquisition of the UC division of eLink Distribution AG, it demonstrates our continued investment into a rapidly growing market and expands our AV expertise within unified communications,” said Lutz Kern, regional director (DACH), Midwich Group.

“Thanks to its portfolio of leading manufacturers, we can develop a comprehensive and exciting range of services in the UC sector for both new and existing customers. The eLink range complements our existing portfolio, and we can offer holistic solutions for conference, meeting and training rooms.”

Roman Klinke, CEO of eLink Distribution AG added: “Kern & Stelly is a leading distributor in the DACH AV market. The integration of our UC team into Kern & Stelly helps us to realise the full market potential for our UC manufacturer partners. The Midwich Group also shares our values in supporting our employees and customers – this new partnership will strengthen the relationship with our long-standing partners.”