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Pure Audio immersive audio to be streamed in AURO-3D standard

AURO-3D immersive format, from NEWAURO, has been selected as the format of choice for the recently announced high-resolution streaming service, Pure Audio Streaming

AURO-3D technology from NEWAURO has been selected as the format of choice for the recently announced high-resolution streaming service, Pure Audio Streaming. With the value of hi-res streaming for pro AV increasing every year, this is an important announcement.

The new Pure Audio Streaming service makes immersive content more accessible by offering Pure Audio’s extensive library of high-resolution audiophile recordings — previously only available on Blu-ray — in high-resolution streaming. And for the first time, over 300 notable recordings appreciated by audiophiles — such as Grammy-winning LUX by 2L Record — will be available to stream in high-resolution AURO-3D immersive audio or binaural.

“We are excited to bring Pure Audio Streaming to the listening world,” said Stefan Bock, founder and developer of the Pure Audio Blu-ray disc format. “Our goal is to provide an unmatched audio experience that brings music to life in a way that has never been possible until now. With Pure Audio Streaming, we are not just streaming music but creating immersive audio experiences using AURO-3D technology.”

Pure Audio Streaming is built on the Artist Connection white-label premium streaming platform, which natively supports the AURO-3D format. Artist Connection’s cloud software platform offers white-box streaming services for content creators, venues, studios, and their production teams.

Pure Audio Streaming immersive audio titles will be released in the AURO-3D standard as stereo/binaural and high-resolution immersive allowing users to enjoy AURO-3D’s immersive audio experience regardless of their setup, whether they’re using headphones or a full-fledged home theatre system.

“AURO-3D is committed to pushing the boundaries of audio technology and delivering the best possible listening experience,” said Rudy Van Duppen, CEO, NEWAURO. “We are thrilled that Pure Audio is bringing its extensive library to streaming, with AURO-3D support as the first immersive codec on the platform. Anyone with headphones or a home theatre receiver that supports AURO-3D can now enjoy this library of incredible music.”

Check out this thought leader on how streamed streamed background music can create recurring revenue for end users, and our full special report here.