SiliconCore Common Cathode LED technology has been installed in the lobby of the OUE Tower in Los Angeles, creating a 38.5m x 5.2m curved LED videowall, claimed to be the West’s largest digital art feature.
The OUE Tower in Los Angeles, formerly the US Bank Tower, re-opened on 25 June in 2016, and features the West’s tallest open-air observation deck.
Artist David Niles of Niles Creative Group (NCG) designed the lobby, which reflects LA’s surrounding culture and history and features the LED-based digital art installation. The LED wall has a pixel resolution of 8,500 x 1,440, which adds up to more than 12.2 million pixels. It is claimed the wall is capable of displaying a photo realistic image so clear, that it appears to be three dimensional, creating the highest resolution digital art LED display west of the Mississippi.
At nearly half the length of an American football field, the LED screen not only dominates the lobby, but can also be experienced by the public from the street. NCG’s content delivery system uses artificial intelligence to change the flow of music and visuals to mimic the movement of pedestrian traffic within the lobby.
David Niles specified SiliconCore’s 4mm pixel pitch LED diode and driver system, which proved ideal for the viewing distance of visitors in the building, and SiliconCore was the only manufacturer capable of achieving the building curator’s sustainability target. The video content was captured in 4K, 6K and 8K resolution, and includes extensive scenes that capture the essence of LA’s culture and history. Andrew Gumper, AG Light and Sound, was responsible for the entire installation, including support structure fabrication.
As project designer, David Niles explained: “This truly spectacular installation and our ambitious content requirements have been brought to life in the most compelling way, with absolutely no seams due to the nature of LED.
“SiliconCore’s Common Cathode LED was also the only display technology whose power consumption was low enough to make this installation possible, as power and subsequent heat generation were mission critical requirements. They are also one of the few manufacturers whose driver chip development is happening at the same speed as the pixel pitch reductions, allowing us to use the display at its full 2,000 nit brightness and still have perfect flowing imagery. Their technology features a high speed LED driver pixel clock, ensuring outstanding performance in maintaining consistent 2,000Hz refresh rates, which was critical for displaying such demanding content.”
“Innovative clients and projects continue to drive us towards developing the technology to meet the demands of the most discerning designers such as David Niles,” noted Eric Li, CEO of SiliconCore. “These remarkable designers push the envelope of creativity, and we partner with them to push innovation forward with large scale fine pitch direct view LED displays.”