Signagelive has been invited by Samsung to present real-world user cases for interactive digital signage applications at this week’s Retail Business Technology Expo (RBTE). The Expo is located at Olympia, London from 9-10 March alongside the Retail Digital Signage Expo with Samsung and Signagelive on booth 420.
Signagelive’s new SoC software version will be used to power a range of Samsung smart displays to show how retail companies can enhance their digital marketing activities by encouraging consumers to interact with displayed content via their smartphones.
Signagelive has recently been awarded Smart Signage Platform ‘Platinum’ Partner status by Samsung for outstanding commercial and technical achievements. Signagelive was also one of the first companies to launch a commercial offering for the Samsung SSP and all Samsung displays are now configured to support Signagelive as standard.
Using Signagelive’s SoC and HTML5 software, digital signage network owners can generate and roll out interactive content for promotions and product information to link in-store and online marketing.
The ability of Signagelive to support responsive digital signage applications means retailers can turn static digital signage into interactive solutions, enhancing consumer engagement.
Samsung SSP digital signage networks powered by Signagelive eliminate the need for onsite media players, resulting in significant CAPEX and OPEX savings compared to conventional digital signage solutions. Signagelive’s SoC and HTML5 software provides full support for different content formats including UHD video, IPTV, multi-zoning for different media types, and RSS feeds. It also comprises optional proof of content and delivery functionality for better network and campaign management.
“The retail landscape is changing dramatically as smartphones become ever more sophisticated,” commented Jason Cremins, CEO of Signagelive. “Using the SSSP powered by Signagelive, high street brands can respond to market trends and take their digital signage networks to the next level by allowing their consumers to interact with displayed content through assistive EPoS applications.”