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Signagelive and Focal Media power LG transparent fridge door signage

Heineken is one of the brands using Focal Media's DAMOC Cooler Display solution, powered by Signagelive's cloud-based CMS.

Signagelive’s cloud-based CMS is powering the patented DAMOC Cooler Display solution developed by Focal Media. Launched in December 2014, the displays are being deployed by a number of well-known brands to enhance marketing activities: Heineken has purchased an initial 200 units to promote its brand throughout Ireland and the UK.

Based on transparent LCD displays from LG, Focal Media’s DAMOC Cooler solution gives beverage companies, pub landlords and managers an innovative way of transform refrigerator doors into engaging digital signage and entertainment displays, raising brand awareness and ultimately increasing overall sales.

All media play-out and door openings are collected by the Signagelive Proof of Play platform and made available for analysis through dynamic dashboards and reports to assist Focal Media and Heineken to measure return on investment.

Displayed content is created, scheduled and managed by Focal Media using Signagelive’s cloud-based CMS. Conventional advertising is digitised for individual establishments to raise awareness of events they are hosting, with a particular emphasis on those sponsored by Heineken, such as Champions League fixtures and European Cup Rugby. The coolers are connected to IAdea MBR-1100 devices that are powered by Signagelive. Signagelive is used to store, manage, schedule and correctly render all displayed content, enabling Focal Media to provide a completely managed solution for each establishment.

Displayed content includes promotional videos and social media updates. Signagelive provides full support for different content formats including static images, rolling video, web pages, IPTV, image layering, RSS feeds, portrait support, screen on and off control, as well as proof of play and proactive monitoring functionality.

Jason Cremins, CEO of Signagelive, said: “DAMOC Coolers give landlords and beverage companies a highly original way to increase customer engagement. Our cloud based solution provides Focal Media with an easy means to create and publish content to different establishments on the fly to help increase overall revenue.”

Kevin Hayes, commercial director of Focal Media, said: “We first began the creative for this project three years ago but transparent display technology wasn’t at an affordable price point then for a large scale roll-out of this nature. We have worked closely with LG to create the bespoke Cooler Units and the reaction has been phenomenal. We have successfully created a platform that both Heineken and the outlet that it is being installed in can benefit from, introducing a high end technology solution into the environment that they can utilise for their own messaging purposes. It also creates a talking point amongst customers and with this, seeing is believing.”