AB Citadele bankas in Lithuania is the first financial organisation in the region to deploy Samsung’s Smart Signage platform (SSP) powered by Signagelive’s SoC software. The bank is using digital signage across all main branches to enhance existing promotional activities, by displaying eye catching, high resolution content in client waiting areas that promotes new products and services to B2B customers.
The Smart Signage Platform has been supplied and installed by Hansab, a leading provider of innovative technology solutions to banking, retail, public and private sector organisations in Lithuania and Signagelive’s strategic channel partner in the Baltic region.
The Cloud-based digital signage network has enabled the bank to run a countrywide digital signage network that can be managed from a centralised point. The installation comprises of six 40in LED displays, installed in client waiting areas in all branches, and two 48in high brightness, street-facing displays to communicate with the general public. AB Citadele bankas now welcomes its customers with dynamically updated content that can be shared across all branches or targeted for specific locations, depending on requirements.
All content is stored and managed on Signagelive’s core platform and delivered to Samsung’s Smart Signage Displays over LAN without needing any external media player technology. Signagelive’s software ensures all information (which can be a mixture of animated and static content) is rendered to display correctly on the different screen types.
The Smart Signage Platform has been well accepted by the bank as head of marketing & PR department Rita Simanavičiūtė from AB Citadele bankas explained; “The system is really user friendly and the management dashboard is intuitive, requiring no technical expertise. The automated turn on and off facility is particularly useful for scheduling content and saves us a great deal of time.”
Dovydas Stukas, sales manager of Hansab said: “Fast deployment and reduced costs were key to the success of this project and the Samsung SSP, powered by Signagelive delivered just that. The bank’s marcomms staff are able to manipulate all content (created by an external design agency) themselves using Signagelive’s sophisticated management tools, which include a number of advanced features including layering and multi-zone capabilities.”
