The StubHub Center, a multi-use sports complex located in southern California, has deployed the Samsung Smart Signage Platform (SSP), powered by Signagelive, to run digital menu boards in its refreshment concourse. Signagelive’s cloud-based software is being used to run and manage menu boards to increase fan engagement and improve overall takings at onsite concession stands.
The 125-acre complex features an 8,000-seat tennis stadium, a 27,000-seat stadium for soccer, football, athletic competitions and outdoor concerts, a 2,000-seat facility for track & field and a 2,450-seat indoor Velodrome. The StubHub Center is home to major league soccer team LA Galaxy and is also home of the US Tennis Association (USTA), the US Soccer Federation (USSF) and EXOS, an international training centre for elite and professional athletes.
Although the complex boasts world class sports facilities, it was not making best use of AV technologies to deliver a memorable fan experience and streamline operational processes. This was particularly true in the concessions area, where printed menus were being used by the majority of quick serve restaurants and franchisees. The process of manually updating more than 42 menu boards on a daily basis was not only costly and time consuming to manage; it was also prone to human error.
Further to seeing the benefits of digital signage at an alternative venue, operational staff at the StubHub Center investigated the possibility of implementing digital menu boards to create a better experience for fans and to offer promotional opportunities to tenants through sponsorship.
Samsung Smart Signage platform, powered by Signagelive, was selected as the preferred solution because it could be deployed quickly and needed no technical expertise. It also offered significant infrastructure and deployment cost savings compared to conventional digital signage solutions.
The Signagelive-powered solution has enabled the StubHub Center to streamline operational processes by providing a centralised digital signage network that is not dependent on onsite media players.
Using Signagelive’s innovative menu management software, operational staff can quickly push out appealing menu combinations that display the correct pricing and nutritional information. Menu items and associated pricing can be instantly changed or amended on network-wide or a display-by display basis, depending on requirements.
Kyle Walters, assistant general manager at the StubHub Center, said: “Fast installation and keeping within budget were key drivers from the outset. Both were easily met, the system was up and running from start to finish in just six weeks.”
Jason Cremins, CEO of Signagelive, commented: “Refreshments sales at large sports complex are just as important as ticket sales because of the huge revenues they generate. Digital signage has enabled the StubHub Center to create appealing menu combinations and push them out to the different displays. If certain combinations are not working, or are appropriate for the time of day, they can be instantly updated to ensure minimal revenue loss.”
As the StubHub Center becomes more familiar with its smart menu board solution, it hopes to take advantage of Signagelive’s more advanced capabilities, such as the ability to combine different content formats in a single menu board to deliver an even better user experience.