Sensory overload at Pepsi Experiential Cube

DesignScene commissions Arcstream AV to deliver unforgettable experience for visitors to Pepsi Experiential Cube.
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Arcstream AV supplied a range of cutting-edge technologies for the Pepsi Experiential Cube, part of the #LIVEFORNOW campaign, which was open to visitors at Observation point on London’s South Bank earlier this year. Commissioned by DesignScene, Arcstream supplied a videowall, an interactive floor and a fog screen.

The videowall was a 65-inch display behind frosted glass. The display showed a life-sized man trapped behind an ice wall - he appeared to bang against the ice when people approached, fading away back into the ice when they moved away. An infrared beam break sensor triggered a media server to run the content when people approached. A second IR beam break sensor reset the effect when visitors departed. Arcstream provided the hardware and software content.

The interactive floor resembled a frozen lake surface, appearing to crack when people walked over it, to the sound of cracking ice. A projector and infrared camera tracked visitors’ movements over the projected surface. Arcstream also installed a mirror on the adjacent wall to give the appearance of a continuing ice surface.

The final piece of tech that Arcstream supplied was the fog screen, producing a thin wall of water vapour on to which #LIVEFORNOW was projected in a cracked ice effect background.

“The Pepsi Experiential Cube was a really fun project to get involved in,” explains Neil Dickinson, managing director of Arcstream. “The client wanted to give visitors a sense of intrigue and a raft of surprises. The team of Arcstream has used a huge range of talents and some great equipment to create an unforgettable experience.”