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Screenmedia Expo absorbed by European Sign Expo

The Screenmedia Expo scheduled for May 2013 will now not take place as planned, but will be integrated within the European Sign Expo which takes place at the ExCel Centre in June.

Screenmedia Expo 2013 has been acquired by European Sign Expo (ExCeL London, 25-27 June 2013), and will now be wholly integrated within the June event. Screenmedia Expo 2013 will no longer take place as a standalone event at Earls Court in May 2013.

European Sign Expo is a new, dedicated event for marketers, advertisers, brand owners, buyers and specifiers of advertising and signage, and signmakers. With digital screen media expected to continue to impact integrated marketing strategies this year, the event will showcase the full range of technological innovations and applications available in this space.

Alongside digital out-of-home media (DOOH) and interactive screen media, the organisers said that visitors will also be able to see fresh examples of architectural and informational signage media, including channel lettering, illuminated displays and signage systems.

The three-day European Sign Expo is co-located with FESPA 2013, the event for printed signage and graphics (ExCeL London, 25-29 June 2013), giving visitors to either FESPA 2013 or European Sign Expo automatic access to the neighbouring event free of charge.

European Sign Expo is a joint venture with the European Sign Federation and FESPA. FESPA is a not-for-profit federation of trade associations serving the digital printing, screen printing and textile printing community.

“Acquiring Screenmedia Expo is a step forward for European Sign Expo and will enable marketers and brand owners who visit the show to evaluate new creative and commercial opportunities within this vibrant market,” said Neil Felton, FESPA managing director (pictured). “The event will also be important to members of FESPA’s global print service provider community, a third of whom are interested in the digital signage sector, enabling them to see and experience innovation and best practice in digital out-of-home. This technology is increasingly complementary to printed graphics, and the two are being widely integrated in markets across the world to execute effective and impactful marketing campaigns.”