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Screenmedia expo 2011: it’s all about convergence

Screenmedia expo will take place at London's Earls Court on 18-19 May, and is expected to focus on convergence in the DOOH market.

Claiming to have evolved “beyond just digital signage and DOOH”, Screenmedia expo returns for the sixth time to London: this year’s dates are 18 and 19 May, and the venue is Earls Court 2. Over 4,000 visitors are expected, up from last year’s 3,200.

According to the organisers Screen Events, convergence is the big theme this year in recognition of the impact that growing media channels such as mobile, interactive, augmented reality, 3D and social media are having on the traditional digital signage sector. The expo is also hosting a new Screenmedia Professionals Conference and the 3rd Annual DOOH Media Summit, along with a learning programme plus a series of workshops, presentations and seminars.

BroadSign and Intel have been announced as 2011 title sponsors and confirmed programme speakers include 3M, Ayuda, Akeman Solutions, Arsenal Media, Kinetic WorldWide, LocaModa, Open Eye & SCG London, ROI Team and GoldRun.

“With our bullish tactics and broadened profile, I can promise visitors and exhibitors that Screenmedia expo 2011 will be the biggest, brightest and boldest yet,” said Mark Pigou, director of Screen Events (pictured). “The expo is consistently growing year on year, as is the digital place-based media sector, and this makes for exciting times ahead. What is essential is that we as an industry continue to collaborate, network, inspire and create in order to establish digital media as a more attractive, viable opportunity for brands, agencies, marketers and end users to engage with. The expo is an ideal platform to make this happen.”

The Screenmedia Professionals Conference is a one-day event for business leaders, senior managers and expert practitioners within the digital signage, interactive kiosk, ATM, mobile, augmented reality and multichannel media sectors regardless of the specific vertical. It will be held on 18th May in Earls Court One Conference Centre and is said to be particularly relevant to marketing, technology and investor stakeholders looking to understand the opportunities for growth in the coming year. The Call for Papers is now open and the agenda is being directed by the Imperative Group, an independent digital place-based media development and communications agency. See

Additionally, over the two days of Screenmedia expo, a free-to-attend education programme will be running in four theatres on the show floor. Thought leaders from across the spectrum of digital place-based media will offer visitors insight and opinion on the big debating points, share experiences, offer guidance and present real case studies.