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Screenmedia announces speakers

With Screenmedia expo 2011 - the digital place-based marketing, technology and media show - only two months away, organisers Screen Events have announced the speakers who will participate.

Screenmedia expo 2011 (18-19 May, London’s Earls Court 2) has announced the initial line up of speakers for the two-day learning programme and specialist co-located conferences, workshops and seminars.

Presenting companies include MIT SENSEable City Lab, Arsenal Media, Internet Retailing, Intel, HP, 3M, BroadSign, OVAB Europe, Future Source Consulting, ROI Team, OpenEye, SCG London, Screenreach, Saturn Communications, Akeman Solutions, PQ Media, Kinetic Worldwide, GoldRun and LocaModa.

Among the highlights will be a presentation from Joe Till and John Hamersley of Saturn Communications Group who will discuss the British Gas 1,000-screen digital signage network, exploring how digital signage can help improve business critical processes, improve employee communication and assist work-based learning.

Another case study will be presented by Arsenal Media’s Denys Lavigne on the innovative BuzzWall (pictured) application at the home of the Miami Dolphins. This case study will help delegates understand how a variety of multichannel technologies and marketing devices operate together, such as immersive gesture-based interactivity, sound, live game coverage, mobile device-based interactive content, social media, contextualised print designs and exclusive promotions.

At the Screenmedia Professionals Conference,Patrick Quinn of PQ Media will present exclusive data and analytics on Europe vs The Rest of World, just published in the 4th annual PQ Media Global DOOH Media Forecast 2011-2015. Quinn will also discuss key industry trends, how DOOH fits into the broader media economy, as well as opportunities and challenges in coming years.

Running alongside Screenmedia expo there will be a new forum called FLEX London aimed at forward-looking creatives, planners, media owners and creative technologists. The event will consist of presentations, discussions, best in class case studies, research and insight, and appropriate technology focus. Subject areas will include the Olympics and how campaigns will use DOOH for this huge event, social media and mobile integration, interactivity, new media opportunities and future technology.