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Sao Paulo bus provider deploys BroadSign’s cloud-based digital signage

1,000 screens in 500 buses across Sao Paulo inform and entertain millions of mass transit users

Digital signage developer, BroadSign, has had its cloud-based platform deployed by prominent digital signage transit network, Nemooh, Servicos de Mídia LTDA, to deliver content to 1000 screens in 500 buses in Sao Paulo, Brazil.

The vandal-proof, 22in LED displays in Nemooh Mídia buses are viewed by 11.3 million people in Sao Paulo per month, playing real-time news, entertainment, sports and health tips spaced between the likes of bank, telecom and government ads. A typical content loop is 60 minutes of 15-second slots – a format said to be suited to commuters who watch the screens on lengthy daily rides.

Plans are already in place to quadruple the network to 4,000 screens in 2,000 buses by the end of 2015.

“Having worked in digital media for over 15 years, I can say that Nemooh Mídia brings the most advanced technology to Sao Paulo’s buses,” said Luciano Ramo, executive director at Nemooh Mídia.

“Operating on ad-based revenue, BroadSign allows us to present advertisers with proof of play reports instead of memory card solutions, and provides our network with proven strength, reliability and stability,” he continued. “Nemooh Mídia aspires to be the biggest digital signage network in Brazilian buses and views BroadSign as a safe bet given its many other enterprise-level customers.”

“This deployment is the result of a partnership that began in 2007 upon realizing that BroadSign and Nemooh Mídia shared a vision of digital out-of-home’s potential in Brazil,” said Skip Beloff, vice president of Sales at BroadSign. “Years later, our shared success is recognised by Nemooh Mídia’s 23% and growing market share, along with a strong presence of BroadSign customers across the country.”

A testament to its support of and integration in Brazil’s digital signage industry, BroadSign is the Conference Sponsor of the first Brasil Signage Expo, held on September 18 and 19.