Robe Lighting enjoyed its biggest, busiest and best PLASA show to date over four days at London’s ExCeL Centre. “PLASA 2014 was awesome in every way!” declared the Czech moving light manufacturer’s CEO, Josef Valchar.
The 1000sqm Robe Arena was the biggest physical trade show space ever taken by the company. This was partly to celebrate the 20th anniversary of Robe’s foundation, and also because the newly launched high-powered BMFL signature product needed a very large space to be properly showcased. Over 60 staff were on hand, speaking over 20 languages.
The BMFL (Bright Multi-Functional Luminaire), which won a PLASA Innovation Award, was one of several products featured in a high-impact lightshow incorporating around 320 lights and also including Robe’s new LEDBeam 1000s, Pointes, MiniMes and ParFects. This ran hourly, pulling in the crowds and receiving rousing rounds of applause every time.
Three demonstration areas on the stand operated simultaneously, allowing visitors to see products close-up and ask in-depth questions. In addition to it being the BMFL’s first tradeshow appearance, several other new products were launched at the show including the miniPointe.
The complete current exhibition stand of Robe’s architectural LED sister company Anolis was also incorporated into the Robe Arena, and either side of the entranceway was the ‘Robe Museum’, two galleries filled with exhibits of Robe innovation from the last 20 years.
The stand design involved 40 flown points and utilised eight artics’ worth of lighting, trussing and sound kit. The build was undertaken by technical solutions provider Network Productions.
“We welcomed an incredible number of visitors on the booth every day, we met a wide selection of innovative lighting and visual designers all showing a keen interest in our products, we saw representatives from most of the leading UK rental companies … and winning the Innovation Award was the icing on the cake! We could not have asked for a better show – it absolutely ROCKED!” declared Valchar.
Photo: Louise Stickland