Seymour-Screen Excellence, StormAudio, ASCENDO, Christie, madVR Labs, Panamorph, Moovia, and Simplified Acoustics have joined forces to present a state-of-the-art 14.18.10 home cinema demo during CEDIA Expo 2025, in Sound Room 7 (SR7). This exclusive showcase, taking place across all three days of the event, will offer attendees the rare chance to experience a USD $1million luxury home cinema, setting a new benchmark in immersive entertainment.
As part of the system, Seymour-Screen Excellence is demonstrating its multi-format retractable (MFR) film screen system for the first time at a CEDIA Expo. Optimised for the brand’s Enlightor-NEO reference acoustically transparent film screen surface, MFR is the only retractable on the market to incorporate deep velvet borders, concealed tab tensioning, motorised masking with integrated black backing, and no minimum required seating distance. It will be presented at 15ft (diagonal measurement) in 2.40 complete with retractable 16:9 masking.
Also making its debut is the new ChristieEclipse G3 projector. The next generation of Christie’s unique 6DLP projection technology, Eclipse G3 produces 30,000 ANSI lumens and colour that reaches approximately 98% of the Rec. 2020 colour space. It is said to deliver true HDR performance with up to 200 times more contrast than the Rec. 2100 specification, producing the deepest blacks and up to a 20-million-to-1 contrast ratio.
Video processing is managed by themadVR Envy Extreme 8. As told by madVR Labs co-founder and CEO Richard Litofsky, the processor offers best-in-class voted HDR tone mapping, 8K AI upscaling, instant aspect ratio handling, direct control of screen masking, and MotionAI. This all comes together to deliver “reference-quality visuals and unmatched immersion”.
Panamorph is showcasing its new flagship Alpha Pro anamorphic lens for significantly enhanced brightness and detail from today’s high-end projection system. “We’ve been getting a lot of dealer interest in a lens specifically made for ultra-high-end installations,” said Shawn Kelly, Panamorph’s CEO. “And that combined with dramatically increasing client interest in the cinema format is helping projection dealers differentiate against increasing 16:9 flat panel sizes while preserving excellent margins.”
StormAudio will showcase its CEDIA award-winning Elite 32 Digital AoIP processor, which will manage all system processing (and calibration) of the 14.18.10 immersive audio demonstration. Calibration will be performed in collaboration with ASCENDO, using a combination of manual tools and Dirac Live’s exclusive Active Room Treatment (ART) technology.
ASCENDO will debut HALO, its radically new loudspeaker design, employed as screen channels. “The entire speaker system will demonstrate the unique advantages of professional-grade coaxial designs, delivering consistent timing and response symmetry to each of the 12 luxury Moovia seats,” said ASCENDO owner Geoffrey Heinzel. ASCENDO will also demonstrate two of its new 64in infrasonic subwoofer model for the first time at Expo. During each demo session, the Seymour-Screen Excellence MFR film screen will retract to the ceiling, revealing an array of ASCENDO subs and LCRs.
Simplified Acoustics is managing the room acoustics, with the company’s new BDP acoustic panel. “This uses a new formula of Binary Amplitude Diffusion over an absorptive panel that is more effective to off access waves than a traditional binary amplitude panel,” explained Simplified Acoustics COO Matt Call.
Finally, German seating manufacturer Mooviais featuring three rows of its luxury MARBELLA sofa model in Italian wool with Walnut trim. Moovia CEO Frank Dlugos says: “We are excited to partner with this incredible group. We believe our MARBELLA seating will do its part in contributing to the entire luxury theatre experience.”
Throughout the three-day event, experts from each of the companies involved will be on hand to provide in-depth insights and engage with attendees of the SR7 demo.
