L-Acoustics has added residential and marine AV industry business development executive Nick Fichte to its newly launched L-Acoustics Creations division.
The appointment of Fichte completes the existing new business team and positions the division to make headway in key installation markets, leveraging the relationships and knowledge that Fichte has forged in his 15-year career in the AV industry. In recent years he has held sales roles at London-based custom installers Olive Audio Visual and Inspired Dwellings, and, prior to joining L-Acoustics, Crestron.
At Crestron, Fichte began as residential business development manager, working closely with architects, interior designers, and property developers to deliver professional development and solution-based designs. For the past four years he has acted as regional sales manager, residential, interfacing as a trusted counterpart with many of the company’s leading dealers in the residential Crestron Residential reseller network.
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Fichte said: “I am extremely excited to join such a world-renowned professional audio manufacturer to drive growth as we enter the residential and marine AV markets. With unique solutions designed for the most exclusive homes and yachts, this is going to be a great journey.” He adds, “Although confinement and social distancing have impacted our dealings at this time, I welcome the opportunity to connect remotely during the coming weeks and lay the groundwork for doing business together in the future.”
“We are very pleased to have Nick on board,” commented Christian Heil, president and founder of L-Acoustics. “L-Acoustics Creations brings a new way to experience music and home entertainment to market. It requires rethinking current approaches which in turn requires close collaboration with integrators and end users. Nick’s proven ability to liaise with key players and stakeholders in the AV industry and cultivate mutually beneficial relationships will be key to our success.”
The appointment follows last week’s announcement that DeltaLive would be the international distributor for L-Acoustics Creations.
You can also read our world exclusive interview with Heil on his ambitions for L-Acoustics Creations in the latest issue of Installation here.