Bang & Olufsen introduces Atelier, offering clients the opportunity to create custom-made products for the first time in collaboration with its artisans in Struer, Denmark. The company says Atelier was launched in response to a significant increase in requests for customisation, and bespoke projects.
Kristian Teär, CEO, said: “A customer who commissions custom or bespoke Bang & Olufsen product creates not just a set of speakers, but an extension of their personality and style. We aim to create an experience and a product that resonates with them, building a lasting relationship between Bang & Olufsen and the customer.”
Bang & Olufsen Atelier delivers customisation opportunities within the following areas:
- Atelier Bespoke: Collaborating directly with an Atelier artisan, clients can create custom product incorporating materials or specific colours for a one-off creation.
- Atelier Catalogue: Customers can choose from over 500,000 possible combinations of fabric, wood and aluminium finishes to produce their product.
- Atelier Editions: Limited editions of iconic products in the portfolio.
To celebrate the Atelier launch, Bang & Olufsen will debut the Atelier Limited Edition Beosound 2 Gradient Collection. Featuring 10 different gradient combinations inspired by emotions shaped through sound, each colour gradient is limited to 10 engraved and numbered pieces. Their meticulous finish is achieved thanks to Bang & Olufsen’s aluminium expertise in its Factory 5 in Struer, Denmark.
The full Atelier experience will be available at select Bang & Olufsen stores. Customers can also explore customisation opportunities in the newly released digital composer at Bang & Olufsen Atelier.
