96-year-old Danish audio brand Bang & Olufsen has announced the re-opening of its store in Ealing, London, having closed its doors in late March to undergo a comprehensive refurbishment.
The team in Ealing has worked “tirelessly” over recent weeks to ensure that the store can re-open, whilst ensuring that all customers are catered for. Store features include a new home cinema demo room and spacious areas for demonstrations and to showcase Bang & Olufsen products. The aesthetic of the store is said to embody Bang & Olufsen’s Danish design philosophy – a minimalist sanctuary for any shopper.
The showroom first opened on 18 March 2006, with a significant investment from husband-and-wife owners Stuart & Helen Melville, who committed to start a new venture: selling their home near Winchester, Hampshire, leaving friends and family and moving to Ealing.
Today, in their newly refurbished showroom, the Melvilles invite customers to experience for themselves the “ultimate” in home entertainment from Bang & Olufsen. ‘The 16 years have flown by,” said Helen. “Our clients are fantastic, and the Ealing community has been wonderful. As we reflect over the last 16 years, it’s been a non-stop journey, from our wedding, having our two children, the Ealing Riots in August 2011, the Covid-19 pandemic and winning the prestigious Bang & Olufsen UK Dealer of The Year Award, we are delighted to renew our investment in Ealing.”
To mark the re-opening of the Ealing store, Bang & Olufsen will be donating 10% of its profits from its first week of sales (from 25 April) in the re-opened store to Ealing Foodbank, the charity helping local people in crisis.
On the evening of 26 May, local award-winning gin distillery Ealing Gin, will be fuelling the celebrations, offering clients a masterclass in making the perfect Gin & Tonic, whilst clients will be able to explore the new state of the art showroom with the complete Bang & Olufsen product range.
“We believe in providing interactive and memorable experiences for customers shopping for high-end audio and visual products,” said Scott Anderson, market director UK & Ireland at Bang & Olufsen. “Our customers need to be able to see, feel and hear our products before making a purchase decision, so we are committed to developing both our digital and physical environments. Customers are able to discover our products on Bang & Olufsen of Ealing’s website, book an appointment and visit us in-store.”