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Atlona appoints ALR as Midwest residential AV representative

Associated Lighting Reps handling Central California, Northern California and Northern Nevada

Atlona has designated Associated Lighting Reps as its manufacturer’s representative for residential AV in Central California, Northern California and Northern Nevada. Associated Lighting Reps will work closely with dealers, specifiers and custom installers to support residential and light commercial AV projects.

The company – 60 years old next year – will also work with Atlona on training and education initiatives, which is simplified through the proximity of its Oakland corporate office to Atlona’s San Jose headquarters. Associated Lighting Reps has three additional locations in Fresno, Sacramento and Reno, all of which include showrooms and/or training centres while ensuring they remain close to customers across their busiest regions.

Associated Lighting Reps sales representative Bob Foppiano explained that their growing light commercial business is a result of their success in residential AV. Working with Atlona gives the company a broad line of IP and circuit-based products to serve both areas, many of which are interchangeable between the two markets given Atlona’s engineering approach.

“We often win projects with smaller businesses that come out of a successful home AV installation,” said Foppiano. “A residential customer with a small office will hire us to build AV systems for their meeting space or boardroom. Working with Atlona means that we can support whole-home distributed AV, videoconferencing and collaboration from mostly a common product line.”

Jamey Swigert, director of AV sales and business development at Atlona added: “Associated Lighting Reps is a nearly 60-year old company with a strong reputation in serving the residential AV market. They also bring strength and expertise on the commercial side, which makes them an ideal Atlona partner for light commercial projects where our switching, distribution and control projects continue to gain recognition and market share. Their customer-first philosophy is also a cultural fit for Atlona, and we look forward to building a strong collaborative partnership.”