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Projection Advertising unveils new identity as a full-service creative studio

Now rebranded Projection Artworks, leading projection specialist diversifies into event production and software development.

Projection Advertising, a leading UK projection specialist, has undergone a full rebrand to better represent its extended range of services, which now include full-scale event and conference production, creative services and software and custom app development.

Now rebranded Projection Artworks, the company first made its name in 2005 as a guerrilla projection specialist but has since expanded, creating bespoke projection shows worldwide for conferences and events for brands like Red Bull Racing, Heineken and Unilever.

It has also created longer-term installations, including an interactive driving experience for Nissan at the O2 Arena, which is in place until 2017. Such projects have been made possible by a team of in-house animators and developers working with TouchDesigner, LEAP motion sensors and Oculus Rift virtual reality technology.

“We’re the largest video-mapping studio in London,” says Tom Burch, managing director. “We’ve won awards for our creative studio and worked all over the world; right now we’re working on shows in Saudi Arabia, Germany and the UK. Projection advertising is still one our services, but it doesn’t define us anymore.”