The SkyWalk pedestrian walkway, which links transport hubs in downtown Toronto, has been fitted with two NanoLumens NanoSlim displays by IMA Outdoor to enhance third-party advertising opportunities.
Brian Rodkin, IMA Outdoor CEO explained: “Advertisers are insisting that their messages be seen with the highest quality resolution at extremely close distances and without the distractions of pixilation, bezels and lines that traditionally interfere with the advertiser’s message being seen and retained.”
The SkyWalk, opened in 1989, serves as the city’s pedestrian hub linking Union Station, the Union Pearson Express, and the PATH system to the Rogers Centre, Metro Toronto Convention Center, CN Tower and Aquarium.
Following a complete competitive review, IMA Outdoor selected two NanoLumens NanoSlim Engage 2.5mm LED displays, one measuring 10ft by 16ft and the second measuring 6ft by 10ft.
NanoLumens regional sales manager, Canada, Martin LeClerc, explained that the ability to complete the installation while maintaining a strict three-month deadline was critical, because the displays needed to be up-and-running by the 2015 Pan Am Games taking place in Rogers Centre. “Our team met the challenge head-on, providing stunningly clear, bezel-and line-free advertising displays for IMA Outdoor and for their clients to showcase products and services during the high-traffic days of the Pan Am games,” said LeClerc.
NanoLumens VP of strategic accounts, Almir DeCarvalho, commented: “Each NanoLumens NanoSlim displays portrays itself extremely well in the high-profile location in the SkyWalk. A lot of signs in downtown Toronto have bezels and lines through the displays; in addition the lesser pitch LED signs the closer you get, the more pixelated the image becomes. The NanoSlim Engage provides bright and vivid colours that catch the eye of people in the SkyWalk. People can walk right up to the NanoSlim Engage solutions and still see advertisers’ creative work extremely clearly.”
“The displays have been a huge success with our advertising clients as well as Skywalk patrons,” Rodkin concluded. “We are also considering additional advertising signage into the SkyWalk.”