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Musion provides 3D holographic capability to central London venue

A 6m x 4m retractable Eyeliner system - together with a number of new product developments - will be installed by the company in The Ballroom at 8 Northumberland Avenue, London.

3D holographic projection company Musion is to supply a 6m x 4m retractable Eyeliner system for installation in The Ballroom at 8 Northumberland Avenue, London. It will provide 8 Northumberlad Avenue – which has been described as London’s most central venue – with the ability to offer customers a permanent high definition holographic projection system to enhance a wide range of events.

8 Northumberland Avenue is described by English Heritage as ‘the grandest example of a Victorian ballroom in existence’. It will be the first venue in the UK with Musion’s technology.

“Being able to introduce our holographic experience to a wider audience and breathe new life in to the events industry is what Musion has been striving for since it was founded,” said Ian O’Connell, director of Musion. “As an amalgamation of British history and modern design, 8 Northumberland Avenue is the perfect place to make our technology accessible to everyone.”

Accompanying the installation are several product developments, including a custom designed swivel coupling which allows the projection unit to be deployed both in Musion Eyeliner mode, (lens orientated to the reflection screen on the floor), as well as horizontal orientation for conventional projection onto a retractable front projection screen mounted on the rear wall. Also, the Eyeliner Foil will be housed in a world first custom designed carbon fibre frame featuring a super slim line profile of just 10cm – just 30% of the thickness of conventional box truss.

“Like Musion, 8 Northumberland Avenue operates at the forefront of technological advancements,” said Charles Boyd, director of 8 Northumberland Avenue. We were the first venue in Europe to install the state-of-the-art amBX lighting system. The fit with Musion and its 3D holograms is the natural next step. When you then consider that we are a beautiful, Grade 2 listed historic building within the heart of London, it’s an intoxicating recipe for great events.”

8 Northumberland Avenue can accommodate up to 1,000 guests. Originally owned by the Ministry of Defence, refurbishment of the near-derelict building began in 2009. The doors opened in spring 2010.