With its 475,000 square feet of exhibit space, 3,400 seat auditorium, 87 meeting rooms, and two enormous ballrooms, the Minneapolis Convention Center (MCC) is a major hub for area conventions, business events, entertainment productions, as well as social and civic functions. As such, it provides an ideal place for advertisers to reach their target audiences, provided that the medium delivering these messages is bold, engaging and compelling.
Recently, the MCC added a 21st century advertising platform with the help of NanoLumens, who provided two massive 5mm pixel LED NanoCurve displays, covering an area five feet tall by 90 feet wide. The displays were installed by Minneapolis-based Tierney Brothers Integration.
“NanoCurve LED displays are slim and lightweight, which is perfect for spaces that require large format screens,” said Nathan Remmes, vice president of marketing and business development at NanoLumens. “These displays will provide maximum visibility to each and every one of the Convention Center’s visitors, which is ideal for advertisers.”
The Tierney Brothers Integration team installed the two LED NanoCurve displays in the Convention Center’s new Main Corridor Visitor Information Center. The result is a stunning visual focal point that both informs visitors and generates a new source of advertising revenue. NanoLumens massive displays are the ideal medium to promote upcoming tradeshows, such as the Auto Show or Home & Garden Show, because they offer a crystal clear image that can be seen from a distance. NanoLumens was the only company that could provide a curved display creating a single, continuous, video display band even around corners. When paid advertisements aren’t running on the displays, content includes visitor information, upcoming event details and more.
“NanoLumens displays create a clear and detailed image that transforms the Main Corridor into a showcase of 21st century technology,” said Derek Burns of Tierney Brothers Integration. “I fully expect that the investment in digital signage will pay back in a short amount of time.”