When sportswear brand Paul & Shark decided it wanted an exciting look for its new storefront located in the heart of the upmarket Montenapoleone shopping district in Milan, Italy, it turned to digital signage – and to NEC screens, PADS Professional software from NDS and Magenta Research’s MultiView video extenders, all of which are supported by Milan’s 3G Electronics.
The digital signage screens display video content which showcases Paul & Shark’s autumn/winter collection to customers inside the store, as well as to those on the street outside. The entire installation consists of 18 NEC MultiSync X461UN monitors along with four pairs of stacked display screens in landscape format located in each window facing out, while two stacked portrait format displays are installed facing the inside of Paul & Shark. The video content is extended to each display screen utilising Cat5 cable with Magenta Research’s MultiView transmitters and receivers.
This complex installation is driven by nine dual output PCs (each supporting two screens), which are maintained and managed remotely by a company server. The system is controlled by NDS PADS Professional software, which allows users to easily create, plan, distribute, display and control various types of digital content. The PADS Professional software also offers the ability to insert real time data from any source into the signage loops.
An integral part of the total solution was Magenta Research’s MultiView Series transmitters and receivers. Magenta Research’s MultiView Series high-definition video extension technology enables high-definition audiovisual signals to travel distances of 2,000 feet over CAT- 5 (UTP) without degradation of quality or introduction of delay. The distance capability, combined with zero latency delivery, is said to make the MultiView system an ideal choice for video wall deployments such as this.
Paul & Shark set out to create an iconic storefront in the heart of Milan’s fashion district, and its use of innovative distribution technology, with the help of dedicated technical and design teams, has allowed them to accomplish the task.